ICR Ltd. presenting at Going Global 2019 in Berlin on the impact of digitalisation on higher education in Europe and South Asia.Read More
Stuart MacDonald’s report for British Council Pakistan, looking at how higher education in Europe and South Asia compare in their approach to the Fourth Industrial Revolution. The report was launched at the British Council’s Going Global 2019 conference in Berlin on 14 May.Read More
The Brexit process is today at a crucial stage. In the UK, it is polarising opinion and creating divisions across a number of fault lines in British society between generations, geographies of inequality, cosmopolitan liberals and more rural conservatives, communities divided by historical conflicts of religion or nationality. In the European Union, similar tensions are everywhere – at the time of writing in France, above all, with the gilets jaunes, in Andalusia with the reappearance of far‐right politics in Spain, not to mention in Hungary with the Central European University forced out of Budapest.
I am grateful to ifa for supporting this publication. The full text can be found here: https://www.ifa.de/wp-content/uploads/2019/02/ifa_input_Brexit-Populism-Nationalism.pdfRead More
Dimitra Kizlari considers how governments who wish to implement international cultural relations policies, can restructure their control mechanisms to create processes flexible enough to accommodate the work ethos of cultural actors.Read More
Erik Vlaeminck, Researcher with SYM Consulting, currently in Tyumen, Russia (pictured), offers his observations on the importance of people-to-people exchange in Russian-Western relations.Read More
This blog is a review of the report “Optimizing Engagement, Research, Evaluation and Learning in Public Diplomacy”.[i] The report addresses the perennial question of how to measure the effectiveness and impact of public diplomacy by looking at “how approaches to Research, Evaluation and Learning (REL) are executed by major players in the Public Diplomacy (PD) sector around the globe.” (p.8).
[i] Report by M&C Saatchi for the Advisory Commission on Public Diplomacy (ACPD) at the US Department of State, April 2018 https://www.state.gov/pdcommission/reports/281372.htm
“Soft Power” is an important element of foreign policy. However it depends on a creative alignment of domestic and external policies and a willingness to think about all options for delivery including the digital. It also depends on an improved evidence base.Read More
Paris, June 2018. SYM Consulting presented an outline strategy for how the National Institutes of Culture in the EU (EUNIC) could add value to the EU’s Global Strategy and strategic approach to culture in external relations. The presentation to the EUNIC General Assembly, in the amazing Musée du quai Branly – Jacques Chirac, was preceded by an address from Françoise Nyssen, French Minister of Culture (pictured).Read More
Ongoing: interest continues to grow in the proposal for an AI-driven Index that can measure flows of influence in the global digital conversation. This project has the potential to be genuinely disruptive to the theory and practice of diplomacy, strategic communications, and all aspects of soft power in the years ahead. Looking forward to further discussions with international partners.Read More
SYM Consulting is very excited to be developing Professional Development for practitioners of International cultural relations through Stuart MacDonald's appointment as Visiting Professor at Vesalius College and Senior Fellow at the Global Governance Institute, Free University of Brussels. Brussels is home to the world's largest community of diplomats and representatives of international organisations, the European Institutions and other multilateral bodies such as NATO. Watch this space for further news!Read More